Photography Contest Method: Selecting the Right Prize
Picking the right prize can enhance the chances of entries but using a prize that has nothing to do with your brand can attract the wrong individuals. When you supply prizes straightened with your brand, you can increase the chance of warding off cheaters or people that aren’t apart of your target market
If a charm brand name had a competition, you wouldn’t anticipate to win a motorbike. Since is a little bit of a severe, however you understand.
The prize you pick to offer your victor needs to be fascinating sufficient for contestants that are already your consumer or who could be in the future. If you’re not exactly sure what to use consumers, you can provide prizes like
Discount rate Bundle
Product Prize( s).
Buying spree (offline or online).
Brand Name Ambassador Title.
Early access to products/services.
Swap services with a suitable brand name.
Free trip or dish.
Tickets to an occasions.
VIP solutions or accessibility.
If you take a look at image competitions around the globe brand names offer all type of rewards, from publication subscriptions, item coupons, all expenses paid vacations, and also a lot more.
On exception to the rule of fantastic prizes is Time magazine who gathered 31,000 entrances via Instagram without any prize, all they assured was acknowledgment on the front of the cover of Time. Other than that they positioned 288 images on the exact same cover!
So if your brand has that degree of influence and brand name understanding, you can give it a try, but if you’re no place near Time Magazine influence, a reward is a must.
You can pick one or a combination of rewards from what’s noted above. Many people don’t go into the contest, not since they do not wish to, yet the reward could not appear worth trying to competing towards. Inevitably you want your contestants to have a reward worth going into for.